According to Nonprofits Source, missionary societies, denominations, congregations, and religious media have consistently remained one of the largest recipients of charity in America. However, giving to religious organizations only comprises about 27% of the total charities in America (Giving USA, 2020). To put that into perspective, the number was 58% back in the 1980s.
Statistically, it’s not that Americans have become less generous; in fact, they’re giving their hard-earned dollars even more than before but to a wider variety of nonprofit movements and organizations. Many scholars believe the behavior may be because religion has played less of a role in their lives, and people have stopped relying on religious institutions for emotional, social, or spiritual support over the last few decades as other things are fulfilling those roles in their lives.
Whatever the reason, lack of resources can strangle the ability of churches to meet their needs. Here are some tips to ensure your church’s effectiveness doesn’t cripple due to lack of resources and you keep receiving the support of your valued members through online giving.
Tip #1: Nail the Virtual Donation Page
Givelify reveals that over 83% of churches witnessed increased online donations over the last few years. At the same time, a vast majority of churches have websites with landing pages that are not optimized for smart devices. If the church’s website isn’t optimized, you risk losing several mobile donors. One option we use as a website page builder is Elementor. They give your churches website the resources needed to have a mobile friendly website.
It’s also essential to add the church’s logo and other branding elements on the online donation form to instill a sense of confidence in the virtual visitors. When the online donation form creates a familiar look and feel to the church’s website, it can help donors feel more comfortable, leading to an increase in the number of donations your church receives.
Make sure the donation process involves the fewest possible number of steps to avoid abandonment. Resist the temptation to ask the donors to fill our loads of unnecessary data, as it can bog down donors by encouraging them to leave the site without making any donations.
Tip #2: Utilize Text-to-Give Fundraising
Use the revolutionary text-to-give fundraising technology to make the donation simple, especially if your church hosts regular congregations. It involves donors making donations from their smartphones, using the phones’ web browser, or a texting application. The donor can easily donate by sending a specified keyword to a shortcode to donate any amount they wish by adding the specific amount to their phone’s bill or being redirected to a mobile donation page. It’s much more convenient than cash, checks, or continuous reminders being sent to potential donors.
Tip #3: Create A Seamless App
People rely on smartphones to manage investments, banking, book hotels and taxis, and even pay back money to their friends. Since most people have become familiar with the technology, having a branded mobile app for your church can enable you to offer a seamless, spiritual experience. Since mobile apps are incredibly versatile, you can use it to connect with your members through podcasts, blogs, live recordings of the sermons, event registration, and several other things besides receiving donations. A platform that is designed for this very thing and is recommend by church insurance companies is Subsplash. They have different pricing options depending on the plan you select. Check them out and see if they have an option that works for your churches needs.
Tip #4: Cyber Insurance Coverage
As your church grows and adds these new and important technologies, it will become important to add a new layer of insurance coverages. Cyber Insurance coverage is a relatively new insurance product that can help protect your church from cyber liabilities. We have seen an increase of cybercrimes happening around the US. These companies who came under a cyber-attack just in 2021 range from JBS Foods, ACER, Brenntag, the Colonial Pipeline, and even an insurance company. There was no common industry that was attacked, but rather the companies were randomly picked. While having Cyber insurance coverage will not stop the attack, have insurance in place can help offset the cost a church may face.
Keep Donors And Donations Protected
Besides regularly updating the donors about how their donations are bringing about positive changes, let them know that the church is taking all the measures to protect their hard-earned money. Get your church insured now by talking to reliable church insurance agents at a reputable church insurance company, such as Integrity Now Insurance Brokers.
You can give us a call or email us now to find out about our extensive range of services including, workers’ compensation insurance, house of worship insurance, commercial auto insurance, church property insurance, church liability insurance, and more to safeguard the ministries in Arizona, California, Colorado, Nevada, Ohio, Texas, and Washington.