Fundraising is a necessary activity for churches. Most churches rely on offerings, donations, and fundraising campaigns to survive. Whether your church needs a new church building, church building maintenance, missionary support, or church insurance, you’ll need money to accomplish each of these items. Typically, churches aren’t moneymaking endeavors. Although some churches host events or perform other activities to generate funds, they’re usually not enough to fund the church’s budget for the entire year. Therefore, making it essential for churches to conduct fundraising campaigns.
Conducting successful fundraising campaigns is an art that not everyone can manage. There are two moments in a Church’s lifespan where access to funds is essential: when the church is starting and when the church is expanding. The ability to raise money successfully can be the make-or-break factor for your church’s existence.
We’ve prepared a guide to help your church raise the funds it needs for continued operations.
Running a Successful Fundraising Campaign
Before proceeding further, it’s vital to note that church fundraising campaigns are incredibly challenging to carry out successfully. According to the National Congregational Study Survey, there are over 380,000 churches in the United States alone. Therefore, it can be an arduous task convincing people to donate funds specifically to your church. Regardless, you must try your best, and this guide aims to help you create a campaign that meets your budgetary needs. Here are the steps for running a successful church fundraising campaign:
Devise a Timeline
If you’re planning to build a church building, you’ll need a timeline for the project. A fundraising campaign can help you devise a timeline, starting from the collection of funds to the construction of your church. We recommend that you speak to construction contractors in advance and get quotes. You want to have a set figure when asking people to donate to your church’s needs. We also advise consulting with a church insurance agent to obtain information about church property insurance. Although rare, accidents can happen, resulting in significant financial losses. A comprehensive church insurance coverage policy will protect you from these losses throughout the process. You will also need to make sure you have a course of construction insurance policy. This will provide an insurance policy that protects the construction project while the new building is being built. Once your project is completed, you will need to add this new church building to your church insurance policy.
Build a Team
If you’re starting with the construction of a new church, you’ll have to rely on friends, family, and neighbors to support your cause. However, if your church has already been operational, you’ll have an entire community supporting you. You can gather volunteers and ask them for their assistance in helping you with your church’s fundraising campaign. Many enthused volunteers will offer their services to join your team. Building a team to utilize their abilities can ensure your fundraising campaign is successful. Church members can help spread the word about your fundraising campaign on the ground level, while the team you build can contribute expertise such as accounting knowledge and marketing skills to your campaign. Utilize the support of your community to ensure your campaign is successful.
Strategizing is essential for carrying out successful fundraising campaigns. You need to devise a marketing strategy to ensure you receive maximum attention and visibility during your fundraising drive. Get together with your team and figure out ways to approach people to donate to your campaign. Some churches utilize unconventional means of raising money by venturing online. You can use the power of social media for marketing and fundraising platforms to raise more funds. You can also consider harnessing the value of your church members by having them spread the word about your campaign.
Launch the Campaign
Once you’ve formulated strategies, it’s time to launch your campaign. Fundraising campaigns require transparency to be successful. You’ll need to communicate your goals to people to receive donations. We recommend creating a short manifesto detailing why your church requires funds, the amount, and how you plan to use it. We also recommend creating avenues for interested donors to contact you if they have any queries or wish to donate separately.
Stepping Up After a Successful Campaign
Once you’ve run a successful campaign generating the funds needed, it’s time to step it up. Whether you’re constructing a new building or expanding, your church will require insurance coverage to ensure no harm befalls it.
Integrity Now Insurance Brokers is a premium church insurance company located in California. We also serve churches in other regions such as Nevada, Colorado, Arizona, Ohio, Texas, and Washington. Our services include providing comprehensive insurance coverage policies like church liability insurance, workers’ compensation insurance for churches, business auto insurance, and church property insurance.
Contact us today to get your church insured.